How do you engage, win, keep & grow customers faster?

STOP TALKING AT THEM.

START UNDERSTANDING THEM.

Want customers to stay longer and spend more? This jam-packed, fast-paced course teaches you how to have more strategic and revealing customer and prospect conversations that drive engagement, insights and revenue.

I'm Bob London, customer discovery and listening expert, teacher and speaker. And after 2,700+ B2B discovery convos, I developed the Radically Authentic Discovery MethodTM  that is proven to get customers to show up, open up and grow.

And now I want to share those secrets with customer success, account management and sales professionals in a practical, engaging 2-hour video course.

B2B CUSTOMERS SAY VENDORS STINK AT DISCOVERY & LISTENING.

BUT CUSTOMERS ALSO RATE THOSE TRAITS AS 2 OF THE TOP 3 VENDOR SKILLS THAT INFLUENCE THEIR  PURCHASE BEHAVIOR & DECISIONS. 

IT'S TIME TO CLOSE THAT GAP.

What's the cost of...?

 

Just 1 lost prospect who checks out in the first 5 minutes because all you talk about is your product?

Just 1 customer pain point that stays hidden because you don't ask the right question? 

Just 1 account expansion opp you never see because don't hear 1 latent customer insight?

Just 1 customer who churns unexpectedly because you let them stay disengaged - and disenchanted - so they didn't see the value you delivered?

These exorbitant costs dwarf the relatively minuscule effort to avoid or prevent them.

 

The solution is something called "trying something new."

It's called the Radically Authentic Discovery MethodTM: (aka RAD):

  1. Instead of struggling with (and settling for) prospects and customers giving short answers and remaining disengaged, ask for a "step back" conversation so you can learn about their company's top priorities and challenges for 2024. (The RAD course includes an email invitation template that drive a 70%+ conversion rate).
  2. Instead of asking boring, cliche questions that put the customer to sleep, ask a disruptive question that speaks to their perspective (not yours), disarms them and reveals fresh, actionable insight. (The RAD course gives you 16 disruptive questions.)
  3. Instead of talking AT them and showing slide after slide about YOUR PRODUCT, try to $TFU* and listen between the lines.
*Silence Til You Fully Understand!

 

And while I have your attention, here's a disruptive question for you

What's the cost of not upskilling yourself so you feel comfortable and prepared to have more strategic customer conversations that address all of the above?

Thanks to Bob, I unearthed a misperception I was able to correct by asking 'What would make you a customer for life.’ The prospect ended up signing a 3-year deal vs. the proposed 1-year contract!

 

- Senior Director of Account Management

I used some of Bob's tips to craft a new strategy for engaging an executive audience and it worked. The result was a $70k expansion on a $120k renewal!

 

- Director of Sales

One of our CSMs uncovered a massive issue with a client asking a 'Bob London' question: 'If a competitor called, how would you react?' We now have a chance to save the client.

 

- Chief Customer Officer

WHAT YOU SAY TO PROSPECTS & CUSTOMERS IS ONLY AS POWERFUL AS WHAT YOU LEARNED FROM THEM.

Watch the video to see how RAD is helping revenue leaders engage, win, keep & grow customers.

 

INTRODUCING THE RADICALLY AUTHENTIC DISCOVERY METHODTM

The only course with all the discovery and listening tips, tools and hacks you need to have more strategic customer conversations that drive engagement, insights and revenue.

Radically Authentic Discovery

THE ONLINE COURSE

PERFECT FOR CUSTOMER SUCCESS, ACCOUNT MANAGEMENT & SALES PROFESSIONALS

In this 2-hour video course, I'll share all of the tools, tips and techniques I developed over the course of 2,700+ discovery convos.

Radically Authentic Discovery is the secret to customers that stay longer and spend more.

Buy today for the special intro price!

BUY NOW
Radically Authentic Discovery

ONLINE COURSE PLUS 1:1 COACHING

AFTER THE ONLINE COURSE, WE'LL DIVE IN TO MAKE SURE YOUR CUSTOMER CONVOS ARE ON TRACK

During our deep dive sessions, we'll discuss your skills and results, then work on any areas that need improvement.

 $999.00

BUY NOW

THE VALUE OF JUST ONE OUTCOME FOR YOU & YOUR TEAM (1 WIN, 1 SAVE, 1 EXPANSION) ECLIPSES THE COST OF THE RAD COURSE BY 100:1 OR EVEN 10,000:1!

BUY THE COURSE NOW!